The Hyundai Motor Company first came in 1967, and in the decades to come it became one of the most powerful car brands in the world. It is among the top 10 bestselling brands globally, and combined with its Kia Motors subsidiary its sales beat out the Ford Motor Company, the Fiat Chrysler combination, and Honda Motor Company.
Hyundai first conceived the Genesis concept in 2003, and it was introduced in 2007. In 2008, it was launched as the Hyundai Genesis. Even then there was an internal debate as to whether it should be a separate brand. Finally, in November of 2015, Genesis became a stand-alone brand. It is now the luxury vehicle division of Hyundai, so that the original concept of the Hyundai brand doesn’t change.
The Reasons for the Separation
A Hyundai US spokesperson mentioned 3 reasons for the independence of Genesis:
- Hyundai Genesis has lasted 7 years in the luxury car niche.
- The Genesis sedan has been among the top 3 sellers in its segment.
- There’s a large current demand and potential interest for the Genesis brand.
Design and Performance
According to Erwin Raphael, the General Manager of Genesis, the brand will have 6 car models in its lineup by 2021. Aside from the G80 and G90, there will be a near-luxury SUV, sport coupe, and sedan. There will also be a midsize luxury SUV.
For Genesis, the number 1 focus and the brand’s core competency will be design, and performance will be a close second priority.
The G80 Sport
Introduced at the 2016 Los Angeles Auto Show, the G80 Sport is the newest variant of what used to be called the Hyundai Genesis. This is the 2018 Genesis G80 Sport, and it’s powered by a 3.3 liter twin-turbo V6. It’s designed to produce 365 hp and 376 lb-ft of torque. It also features a sport-tuned 8-speed automatic transmission enhanced by “shift by wire” technology.
This is available in either rear-wheel or all-wheel drive. The handling and the ride quality are also boosted by its Continuous Damping Control system.
It differs with the earlier 3.8 and 5.0 G80 variants in several ways. It comes with new standard features such as leather sports seats and aluminum sport pedals, and 19-inch dark alloy wheels. It also comes with carbon-fiber interior trim, accents in copper colors, and dark chrome exterior trim. You can also get it in Sevilla Red and Polar Ice, which are exclusive to the G80 Sport.
Standard features also include navigational aids, a 9.2-inch touchscreen, a 360-degree camera, wireless smartphone charging, and dynamic bending full LED headlights. It also features the excellent Lexicon premium audio system.
What’s Next for Genesis?
The rest of the G80 lineup will also undergo improvements and changes for 2018. These changes include the addition of an all-wheel drive for the models with the 5-liter V8. The entire G80 lineup will also be equipped with the brand’s full range of active safety systems.
All in all, the Future of Genesis looks bright. Just as Hyundai has emerged as a world leader in the global car market, Genesis is poised to make its mark in the luxury car industry.
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