Whenever the word trident, the three-pronged spear, is mentioned, some people associate it with Poseidon, King of the Seas. For comic book readers, it’s Namor, from Marvel Comics, or Aquaman, from DC. For car lovers and enthusiasts, it’s Maserati.
No matter how regal the Maserati brand is, it still had a long moment of struggling. For years, Maserati had a hard time earning revenues to continue production. When Fiat acquired Maserati, the former heavily invested on the success of the later. Fiat paired Maserati with Ferrari developing great cars, but not enough to reach a profitable outcome.
Then Fiat decided to pair it, instead, with Alfa Romeo and Abarth in 2005. As early as 2007, Maserati gained profits, and up till today, it still continues to do so. In 2013, Maserati sales double from the year before, from 6000 units sold, to 15400.
To celebrate its centennial existence of pure innovation and ingenuity, Maserati unveiled the GranTurismo MC Centennial Edition. The exterior just screams Maserati. It has that traditional GranTurismo silhouette and still exudes modern and elegance. The interior just means sophistication. It actually looks like your driving an airplane.
It doesn’t stop there. The GranTurismo MC Centennial Edition also has the engine to boast, rather, to boost. Is sports a 460 hp, 4.7 litre V8 engine, powerful enough to run fast enough make its ancestors proud from 0-100 km/h in 4.5 seconds.
Another is the GranCabrio MC Centennial Edition. The top-down exterior makes it look like a hybrid of a luxury and sports car. The interior is just the best of Italian craftsmanship. It’s more of an art than the interior of a car. It’s equipped with a 460 HP V8 engine that can reach 0-100 km/h in 4.9 seconds.
Innovations are hard to come by, especially from luxury car manufacturers. Let’s look back, within the 100 years of existence of Maserati, and see their innovations that changed the world automobiles.
LED lights are common now on the streets. Truth be told Maserati is one of the first car manufacturers to install LED lights on a standard production car. The Maserati 3200 GT was one of the first motor vehicles to have LED rear lights to give it a slender and effective light design.
In 1932, the Maserati implemented the hydraulic breaks in their Maserati 4CM racing car. To us, it’s a common car feature, but back then, it was the future. It gave race car drivers improve performance because of the better break control it offers. It also increased the handling capabilities of the vehicle.
Maserati’s story is one of a fallen god, rising from the ashes for retribution. With profit pouring in and high-performing cars on the line, nothing’s going to stop the success of Maserati.