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McLaren Automotive is a British manufacturer of high-performance sports cars and supercars based in Woking, Surrey, England. The company was founded in 1963 by New Zealand racing driver Bruce McLaren and has since become one of the most recognizable brands in the automotive industry.

McLaren’s history began in motorsport, where the company achieved great success in Formula One racing. The team won its first Grand Prix in 1968 and went on to win multiple championships in the 1970s. After Bruce McLaren’s untimely death in a testing accident in 1970, the company continued to participate in Formula One and other forms of motorsport, before transitioning into producing road cars in the early 1990s.

McLaren Automotive’s first production car, the McLaren F1, was launched in 1992 and became an instant classic. It held the record for the world’s fastest production car for over a decade and is still considered one of the greatest cars of all time. Since then, McLaren has continued to produce high-performance sports cars and supercars, including the 12C, 650S, and more recently the 720S, GT, and Artura.

One of McLaren’s defining characteristics is its dedication to innovation and technology. The company has pioneered the use of carbon fiber in automotive manufacturing, and continues to push the boundaries of what is possible in terms of performance and efficiency. McLaren’s cars are known for their precision engineering, sleek design, and exhilarating driving experience.

In recent years, McLaren has expanded its product line-up and increased production, with the goal of becoming a more mainstream luxury brand. The company plans to launch 18 new models or derivatives by 2025, including hybrid and electric vehicles. McLaren has also announced plans to build a new production facility in Sheffield, England, which will focus on the development and manufacture of advanced carbon fiber components.

Overall, McLaren is a company that combines a rich history in motorsport with a dedication to pushing the boundaries of automotive technology. Its high-performance sports cars and supercars are some of the most desirable vehicles in the world, and the company’s commitment to innovation and sustainability suggests that it will continue to be a major player in the automotive industry for years to come.