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Smart, stylized as smart, is a microcar brand that was founded in 1994 in Germany by a joint venture between Swatch, the Swiss watchmaker, and Mercedes-Benz, the German automobile manufacturer. The company is headquartered in Böblingen, a city in the Stuttgart region of Germany.

The first Smart car, the Smart City Coupé, was introduced in 1998 and was an instant hit due to its unique design and compact size, which made it perfect for navigating through crowded urban environments. In 2002, Daimler AG, the parent company of Mercedes-Benz, took full ownership of Smart and has been leading its development ever since.

Over the years, Smart has introduced several popular models, including the Fortwo, Forfour, and Roadster. The Fortwo, which is the brand’s flagship model, has been a particular success due to its ability to fit into small parking spaces, its fuel efficiency, and its customizable options.

In recent years, Smart has shifted its focus towards electric vehicles, reflecting the company’s commitment to sustainability and reducing carbon emissions. In 2020, Smart launched the EQ Fortwo and EQ Forfour, which are fully electric versions of its popular models.

Looking towards the future, Smart plans to expand its presence in the electric vehicle market and is currently developing a new electric platform that will be used across its entire range of vehicles. The company is also exploring the use of autonomous driving technology and is collaborating with other car manufacturers and tech companies to bring this technology to its cars.

In conclusion, Smart has come a long way since its inception and has carved a niche for itself in the microcar market. With its focus on electric vehicles and sustainable transportation, Smart is poised to make a significant impact in the automotive industry in the years to come.